NEW RELEASE OF NHRA MOBILE APP OFFERS FANS BETTER MOBILE EXPERIENCE
GLENDORA, Calif. (Feb. 7, 2014) – NHRA officials announced today that its legion of fans will have easier access than ever before to obtain live race updates, results, driver bios, schedules and more with the new release of the NHRA mobile app, set to launch today at 10 a.m.
The new app will be offered in both a 100 percent free version and a premium version. All of the features and capabilities are the same on both versions of the app, but upgrading from NHRA Mobile (free) to NHRA Premium will offer an ad-free mobile experience for the one-time fee of $2.99.
For fans who have the previous paid app, the NHRA Mobile Premium app will be updated free of charge.
The app, designed by Phunware, the pioneer of Multiscreen as a Service™, will allow fans to be able to follow all of their favorite NHRA drivers as they compete for Mello Yello Drag Racing Series world championships. Fans attending one of the 24 NHRA Mello Yello Series events across the U.S. will be able to get all the information they need right from their phones – at their seats, in the pits or when they are exploring NHRA’s Nitro Alley.
Some of the great features of the new app include: live up-to-the-second timing of all head-to-head pro and sportsman races, real-time pro race results, the option of purchasing the live NHRA Audiocast as an in-app purchase, all the current videos from NHRA’s YouTube page, as well as a live feed from NHRA’s social media platforms, Facebook, Twitter and Instagram. The app also will display detailed NHRA Mello Yello Drag Racing Series event schedules, and make it possible for fans to purchase NHRA Mello Yello Drag Series event tickets, obtain NHRA news, articles and a full race recap from National DRAGSTER and NHRA.com. Fans can also browse pro driver profiles with career stats and driver specific news, check full updated pro points, get timely behind the scenes news and monitor driver blogs. In addition, special sportsman news updates from NHRA.com will be included, as well as an informative section called Inside the NHRA (About Drag Racing, History, Glossary & Info)
Phunware has developed mobile applications for NBC Sports, the NFL, NASCAR, Turner Networks, and E!, among others.
Phunware is the pioneer of Multiscreen as a Service (MaaS), the only fully integrated services platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide. Phunware, The Software of Things™, has introduced category-defining experiences that challenge the outer limits of the most advanced connected devices for the world’s most respected brands and develops next-generation technologies and solutions that transform how the world interacts with and uses these connected devices. For more information, please visit http://www.phunware.com and follow us on Twitter @phunware.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Summit Racing Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.